Crayola Announces Family Attraction in Orlando

By: The Associated Press
By: The Associated Press

Crayon manufacturer Crayola is building a family attraction in Florida, similar to the one it operates in its home state of Pennsylvania, and more could be on the way around the country if the new one does well.

The company said Tuesday that Crayola Experience Orlando will open next summer at The Florida Mall.

Crayola Experience Orlando will feature 25 hands-on activities in 70,000 square feet of space. One attraction will let children create their own unique crayon with a personalized wrapper. Another will let kids appear on their own coloring page.

"Creativity is in all of us. But creativity has to be learned." said Crayola CEO Mike Perry in an interview before the announcement. " It's has to be nurtured. But most of all for creativity to flourish, it has to be experienced. And a place like the creative experience is a great place for kids to come and experiment with and experience their own creativity."

Crayola, a subsidiary of Kansas City, Missouri-based Hallmark Cards Inc., noted Orlando is a top family destination.

The area has three major theme park resorts - Walt Disney World, Universal Orlando Resort and SeaWorld - and many more specialty parks and attractions, some built around children's brands, such as Legoland Florida in nearby Winter Haven.

But Perry said the attraction doesn't expect to rely entirely on tourists for its success. Like the Easton location, Crayola expects its Orlando attraction to draw plenty of local families

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