Controversial Obamacare Ads Aimed at Young People

By: KCNC/CBS
By: KCNC/CBS

Pro-Obamacare ads were specifically created for social media outlets like Facebook and Twitter, where younger generations get their information.

The ads are selling health insurance by focusing on things like: sex, drinking and shots.

Got insurance?

These controversial pro-Obamacare ads play off the famous "Got Milk" campaign but focus on sex, birth control and drinking for the Millennial.

This 25 year old is the target audience.

The non-profit groups behind the campaign, Colorado consumer health initiative and progress now, say social media sites are how they're reaching those who lack insurance most, 19 to 34 year olds.

Their website now overwhelmed with traffic.

In Denver, more than 26 percent of this target audience lack insurance.

Dr. Bill Burman, director for Denver Public Health, says the ads are edgy but may offend.

The group behind the ads say they had a small budget to work with, only 5-thousand dollars.

They measure the campaigns success by website hits, "likes" on Facebook and Retweets.


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