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Updated: 4:46 PM Mar 15, 2010
Healthier Snacks Could Come to a Theater Near You
Sony boss asks theater owners for healthier snacks
Posted: 4:47 PM Mar 15, 2010 |
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LAS VEGAS (AP) - The head of Sony Pictures has suggested that movie theaters offer healthier snacks to help fight obesity and give audiences a broader range of food choices.
Michael Lynton told theater owners at their annual ShoWest convention Monday that a survey by the studio found that two-thirds of movie-goers said they would be likely to buy healthy concessions if available.
The chairman and chief executive officer for Sony says the survey also found that 60 percent of parents thought that healthier concessions would enhance the moviegoing experience and that 42 percent of parents would buy concessions at theaters more often if healthier choices were offered.
His remarks came in the keynote address as the four-day convention opened.
(Copyright 2010 by The Associated Press. All Rights Reserved.)
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