As spring break draws near, travelers are being urged not to venture into Mexico because of continued violence.
But travel agencies say business is still strong.
The Texas Department of Public Safety issued a warning this week urging students and others not to travel south of the border.
According to the DPS, four Americans have died this year in Mexico after being caught in the middle of cartel violence.
Tom Vinger with DPS said, "I think it's naïve to think, just because you're an American tourist, that you're not going to be the victim of violence in Mexico."
The DPS encourages people to do more research on their destination.
DPS says kidnappings, carjackings and sexual assaults are only a few of the crimes that occur if tourists decide to venture into Mexico.
Travel agents say tourism in Mexico has dropped but business is still brisk because of the beautiful beaches and inexpensive prices.
Sandy Kull, a travel agent and tourist said, "You start looking at different places Jamaica or the Bahamas and you start giving them rates and the rates come out extremely high so then they'll turn around and say let me think about Mexico."
Kull says the bulk of her Spring Break business this year has been booked since last year.
Both she and DPS never recommend traveling alone and say tourists should always do their homework before going anywhere.