Scottish designer Holly Fulton stepped back in time to the 1970s as she showcased her spring /summer 2014 collection on Saturday (September 14), the second day of London Fashion Week. (Courtesy: RTV/CBS)
Scottish designer Holly Fulton stepped back in time to the 1970s as she showcased her spring /summer 2014 collection on Saturday (September 14), the second day of London Fashion Week.
The show opened with a sea of blue denim dresses embellished with Fulton's signature art deco motif.
Fulton's embellishments continued to drift across fresh, seventies inspired silhouettes.
Taking pop siren Noosha Fox as her muse, Fulton explained the inspiration behind the collection.
"It started with the idea of a woman on the way to Studio 54 but stopping off to get some noodles and get a Chinese takeout en route if you like for a night out. We looked a lot at Noosha Fox who has provided the soundtrack for some of it as well as our kind of muse for the season, just her slightly ethereal floaty seventies quality to it. Just sort of the sense of luxury you get with the volume of fabric en masse and how nice it feels to wear it as well," she said.
Unexpected combinations of sugary lilac, powder pinks, flashes of faded neon and warm greys played out across matching bags and accessories.
Fulton's designs are not just available to the fashion elite as the designer has just launched an exclusive capsule collection where prices range from 70 GBP (111 USD) for a necklace to 120 GBP (190 USD) for a jumper.
But, having launched her business at the height of a recession in the United Kingdom in 2009, Fulton said the luxury good market remained buoyant.
"I think so. I mean my business started during a recession so I don't know what it was like prior to that really but we've still had very positive growth for my label and we have managed to keep going for four years now and steadily grow and establish something that is quite viable at this time so I can't complain (laughs)," she said.
Fulton's collection was warmly received with appreciative applause from the audience in Somerset House as she took to the catwalk herself with one of her models
British designer Holly Fulton focuses on 1970s glamour for her new collection unveiled at London Fashion Week.