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Posted: 12:45 PM Feb 3, 2012
Super Bowl Ads Hope To Keep Your Attention
Companies hope you'll be gabbing about their
Super Bowl ads on Monday morning. But the ultimate score is if
those conversations continue throughout the year.
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NEW YORK (AP) -- Companies hope you'll be gabbing about their
Super Bowl ads on Monday morning. But the ultimate score is if
those conversations continue throughout the year.
The Super Bowl is an advertiser's biggest stage (more than 111
million fans are expected to tune in this year.) It's also an
advertiser's biggest gamble (a 30-second spot costs $3.5 million.)
Marketers are willing to take the risk, though: a successful ad can
generate buzz well after the game for the companies, products and
people who star in them.
(Copyright 2012 by The Associated Press. All Rights Reserved.)
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