Chick-fil-A's newest ad campaign featuring cute cows urging people to eat chicken instead of beef is on hold to avoid appearing insensitive to concerns about the nation's first confirmed case of mad cow disease.
The Atlanta-based chain had planned to unveil new in-store and direct-mail advertising this month.
The company also plans to examine existing advertising, including a billboard along Interstate 85 in Atlanta in which a cow with eyes in a vertigo swirl tries to hypnotize motorists to eat chicken.
Chick-fil-A spokesman Jerry Johnston says doesn't want people to perceive that the chain is taking advantage of what is happening in any way.
The campaign - with cows as company mascots urging customers to "Eat Mor Chikin" - is in its ninth year. Stores are continuing with the current campaign, which includes its cow superheroes calendar.
Johnston says Chick-fil-A will monitor the U.S. investigation into Mad Cow disease to determine what to do about the postponed advertising.