It's been four decades since Hungarian inventor and architect Erno Rubik created his best-selling toy cube.
And to celebrate the anniversary the 69-year-old paired up with Liberty Science Center in Jersey City, New Jersey, to feature the many aspects of the toy puzzle in a special exhibition.
Titled 'Beyond Rubik's Cube' the exhibit explores the humble beginnings of the cube, showing its first prototypes made out of wood and rubber bands.
It also houses the world's most expensive Rubik's Cube ever made. Created by Diamond Cutters International, it is an 18 karat gold cube set with 1,360 jewels, including white diamonds, green emeralds, red rubies, blue and yellow sapphires and purple amethysts, estimated to be worth $2.5 million (USD).
On Wednesday (April 23), a few days ahead of its public opening, Rubik told Reuters that after spending most of his adult life with the cube, he sees it as his eldest child.
"If you have a family you have the family. And naturally part of what your family is doing, you are loving it, you are criticizing it and you try to modify. But it's your family. So you can't say you are not part of my family," he said, referring to the many tests and alterations he had to make in order to perfect the cube.
While the cube launched in 1974 in Budapest, Hungary it was initially not allowed to be sold outside of the Soviet Union, of which Hungary was part of.
Since its international launch in 1980 about one in seven people have played with the famous puzzle.
An estimated 350,000 cubes have been sold to date making it the most popular puzzle toy in the world and hard to feature it in a dedicated showing, according to Rubik.
"Everybody has it at home. So it's hard to show them something else, something different. But we were able to do that because the cube has so many different sides. Not only six that are in practice. And the cube has made lots of inspiration all around the world," said Rubik.
For the artistic-minded, a mural installation has visitors create specific cube patterns which can then be put on the wall to create a "cube painting."
A robot can take over and solve your cube when it gets too hard, showing every step it takes on a monitor.
The ultimate goal is to use the Rubik's Cube to show visitors that the boundaries between science and art are not clearly defined.
"So what this exhibit, if we have succeeded, what it will do is -- you come in here and maybe you think of yourself as a mathematical person. It will bring out your artistic and creative side. And if you come in here more from the art perspective you'll find that math and science is really tied into art," explained Paul Hoffman, the CEO of Liberty Science Center.
"And that's why we call this 'Beyond Rubik's Cube,' because it's not about the cube. It's about the intersection of engineering, that brilliant mechanism inside the cube; design, of course the colors of it, and mathematics, that 43 quintillion possibilities," he added.
Starting April 26 the exhibit will be open to the public for seven months at the New Jersey location.
Afterwards it will travel the world for seven years.