May 23, 2013
At this month's Federal Trade Commission forum, every side of the Internet spam debate had a say. From angry users sick of having their inboxes flooded and Internet service providers who spend millions trying to block spam, to legitimate e-marketers who are following the rules but are still being blocked.
The debate brought about various points of view but few answers. One possible solution may be new web technology from Teradata that allows web users to give their input about e-mail and junk mail instantly.
With the technology, users can click on a traffic light icon that appears with the mail. Through the icon, Internet users can choose from a list of options telling the advertiser whether they are interested, uninterested or if the advertisement is even relevant to them at all. The technology not only affects e-mail, but pop-up ads as well.
Thirty-seven percent of the e-mail received is usually ads we don't need or read. The typical e-mail account contains over 1,400 electronic ads a year.
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