Jackson, Miss. (October 31, 2008) - The Salvation Army’s Red Kettles have been an American tradition since 1891, and with the November 1, 2008 launch of www.onlineRedKettle.org, The Salvation Army is once again branching out and embracing internet technologies in raising much-needed funds to support, The Salvation Army’s vital work at Christmastime and year ‘round. The Online Red Kettle campaign has been designed so The Salvation Army can bring our traditional Red Kettles online.
“With the economic downturn, it is essential that The Salvation Army remain on the cutting edge of technology to continue meeting needs in the community. Now more than ever The Army is in need of our constituents to step forward and support the work of The Salvation Army. The Online Red Kettle is a fun and exciting way to watch your influence grow to impact lives,” said Major John R. Jones, Divisional Commander for the Salvation Army’s ALM Division.
This campaign allows businesses, individuals and groups to become a vital component of our fundraising efforts this Christmas season! Supporters can now host their own online Red Kettle and then send emails to others containing a link to their Red Kettle page. It’s fun, easy and for a great cause and you’ll be amazed as you watch your online Red Kettle fill with donations. By helping The Salvation Army Online Red Kettle hosts raise much needed funds, donors are helping The Salvation Army in “Doing the Most Good” by warming the hearts and souls of those in need at Christmastime and year 'round.
• Business Kettles – any size and any form of business can host their own online Business Kettle in a co- branded environment with The Salvation Army. The amount of money collected in their Kettle will be reflected on their Business Kettle Page, real time. A link to their online Business Kettle will automatically be provided which can then be included on a business internet/intranet site and/or email blast out to employees, vendors, customers, etc.
• Personal Kettles – individuals can host their own Online Red Kettle by customizing their own Red Kettle Page and then invite others via email to fill their Kettle with secure online donations.
• Group Kettles – civic groups, church groups and other organizations can host their own online Group Kettle. A Group Kettle allows group members to host their own Kettle. All fundraising will be applied to both their personal goal and group goal and thus all Kettle donations will also be reflected automatically in the larger Group Kettle.
Together we can start a new time honored tradition of helping others. Setting up an online Red Kettle only takes a couple of minutes and kettle hosts can ask others to fill their online Red Kettle all from the comforts of their home or business.
All donations given through the “Online Red Kettle” campaign will be used to support The Salvation Army’s vital work to help the less-fortunate in the communities we serve across America, at Christmastime and year ‘round.
All donations will be allocated based on the donor’s designation either to benefit the geographic area where the donor resides based on the donor’s zip code (default), or to the geographic area of the Kettle host, or to an area or ministry of the Army the donor specifies for their gift’s use . Additionally, all gifts and donor data will be processed and housed on The Salvation Army’s secure servers. The Salvation Army does not share, sell or rent donor data to anyone.
For more information call 1-800-SAL-ARMY, or send a check to your local Salvation Army.