GM said Considering Shedding Brands

DETROIT (AP) - General Motors is said to be looking at the possibility of shedding some of its brands as it reacts to a rapidly evolving auto market.

Among the other options being considered are speeding the introduction of small cars from other markets and additional white-collar job cuts.

A person familiar with the company's discussions says all the options are being considered.

The person asked not to be identified because no decisions have been made.

GM announced last month it would close four truck and sport utility vehicle plants and boost production of several existing car models.

Its sales are down 16 percent this year, and last week GM's stock price closed below $10 for the first time since September 1954.

(Copyright 2008 by The Associated Press. All Rights Reserved.)


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