Enterprise retailers are expected to cash in on the onslaught of visitors at BamaJam.
Enterprise motel owner, Samir Patel, says he doesn't know much about country music, but all his 100 rooms are booked through Saturday night.
Guests are coming from across the southeast and beyond.
"We’ve had our motels booked for this event for a couple of weeks. There are plenty of places to eat for folks and this will turn out to be really big for Enterprise," said Patel.
The Enterprise Chamber of Commerce has set up a booth at BamaJam, letting first time visitors know about the City of Progress and all that it offers in the way of retail and manufacturing.
Phil Thomas with Enterprise Chamber of Commerce, said, "Our motel rooms are booked into Saturday. BamaJam has been great. We are doing great business; I hope that it'll take place in Enterprise every year."
Business owners say they hope to see many of the festival participants head into Enterprise, looking for something to eat or buy.
Economists say every tourist dollar spent turns over some 11 times' before leaving town.
BamaJam will pump millions of dollars into the local economy.