Consumers are looking to save every nickel and dime. Graceville's sales tax is seven-and-a-half-percent; nearby Dothan is at nine-percent.
"People notice. They would rather travel here to Florida to save on the sales tax. I have a lot of regular customers who tell me that all the time," says Christa Patton, with the Paper Factory.
A one-and-a-half percent difference in the sales tax may not sound like a lot, but one store manager says it adds up, especially with large purchases.
"Everybody is looking to save money. We have folks that if they can save on the sales tax, or there's a bargain item there going to do it," says Van Heusen Store Manager Frankie Locke. "One store manager is not so much the sales tax, but he says business has really picked-up around here over the last two weeks."
"We have had a good two weeks, and this weekend was outstanding, especially yesterday, which was Sunday," said John Turner, store manager at V.F. Outlet.
National statistics indicate that the Christmas shopping season may account for a third of the annual profits for many retailers.
Several large retailers in Jackson County have touted a lower sales tax in their Christmas advertising campaigns this year.