More than 165,000 people travel through Houston County each year just to visit.
Riverway South is an organization dedicated to helping preserve, protect, and promote earth's natural beauty.
Executive Director Carole Rutland says, "The first mission was to actually put people on the river, move visitors coming into this area, and Riverway South was kinda’ spawned outta’ that organization, to include all of the counties within a three state watershed of the Chattahoochee, Appalachia, and Flint Rivers."
Originally, Riverway South was named Voyage of Discovery in 1996 in order to help promote tourism in the Chattahoochee River, a river that used to be a source of trade in generations past.
The tourism was going to be a way to spur economic growth in the nearby counties.
Executive Director of Dothan CVB, Bob Hendrix says, "The counties on the Eastside of the Chattahoochee River are some of the poorest counties in the United States. So, this will have a positive impact on their economic development. This will enhance what they're trying to do over here and help them and put more people to work."
Aside from promoting tourism, the Riverway South Organization is also trying to protect the environment and preserve its natural beauty.
"We realize that we need to protect the river to save the river, if it's going to continue to help us economically. So, you can't just go down the road, not thinking about what's going on,” Rutland said. “It all has to happen together."
According to local experts, this relationship between man and nature provides an overall positive benefit to our Wiregrass communities.