First there was Jaws, then there was Sharktopus.
Now there's Sharknado and it's stirred up a whirlwind of buzz on social media.
In 1975, Jaws expertly herded millions of us out of water, and into the world of shark!
The SyFy network lured viewers into the *latest* bloodbath: Sharknado!
The channel's newest gem combined, you guessed it, a twister with toothy projectiles!
Matt Zoller Seitz of NY Magazine explains, “These movies envision a scenario in which maybe victory is not quite as solid as we thought and in order to do that you can't have normal sharks, you have to have a gigantic dinosaur sharks, a foe that's worthy of us.”
Sharknado was a full blown cultural phenomenon. The unlikely topic was the *top* trend on twitter the night that it aired. With help from celebrities and politicos alike, hash-tag Sharknado reached more than 5,000 tweets *per minute* at one point!
In a prayer-like mantra, respected actress Mia Farrow tweeted simply "omg omg omg hash tag Sharknado."
While Newark’s mayor Corey Booker got fired up, tweeting "there's no room in this fight for guppies!"
Now, despite the shock and awe, Sharknado is not the first low budget wonder to throw sea creatures flailing into the air. Surely, you remember "Sharktopus?"
How about "Dinoshark?" if you haven't seen them, you should ask the five-and-a- half million people who have!
So how did we get here? Well, profits of course. With a budget of roughly 2 million dollars each and a viewership of more than equal that number, the SyFy network can't go wrong making campy carnivore films.
Sharknado did not take a bite out of ratings that the social media reaction would otherwise have indicated. It was watched by 1.4 million viewers, according to Bloomberg Businessweek.
Most SyFy original films have an average viewership has a 1.5 million people, some get twice that. But don't be surprised if it does better in replays, thanks to the social media buzz.
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