ATLANTA (AP) -- Georgia highway safety officials are urging motorists to take extra care this holiday season.

The Governor's Office of Highway Safety says the state is on track to experience an increase in fatalities for the first time in six years. If fatalities continue at their current rate, the state will surpass last year's total of 1,226 deaths on the roadways.

State highway officials always reinforce their zero tolerance policy for impaired driving during the holiday season. This year, they want people to be extra careful to avoid an increase in fatalities.

The state's annual Operation Zero Tolerance campaign begins Friday and lasts through New Year's Day.