ATLANTA (AP) - Delta Air Lines Inc. is expanding a marketing
alliance with Midwest Airlines, once an acquisition target of Delta
rival AirTran Airways.
Atlanta-based Delta and Milwaukee-based Midwest said Monday they
have agreed to a multifaceted alliance that will include
reciprocity between the two airlines' frequent flyer programs, new
joint marketing efforts and expanded access to airport lounges
throughout North America.
The agreement extends Midwest's long-standing marketing
agreement with Northwest Airlines to Delta, which acquired
Northwest on Oct. 29.
Under the new agreement, Midwest and Delta, which has a hub at
Cincinnati/Northern Kentucky International Airport in Hebron, Ky.,
frequent flyers will be able to earn or redeem frequent flyer miles
on either airline's network through the Delta SkyMiles, Northwest
WorldPerks and Midwest Miles programs.
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