NEW YORK (AP) - The Coca-Cola Co. is launching a new marketing
campaign tonight on "American Idol" to draw consumers
back to soft drinks.
The campaign, tied to its "Coke Side of Life" ad theme, will
continue over the next few weeks, including during the SuperBowl on
The Atlanta-based company plans to have TV commercials, outdoor
ads and a song that is a collaboration of Gnarls Barkley's Cee-Lo,
Patrick Stump from Fall Out Boy, Brendon Urie from Panic at the
Disco and others.
The Wieden + Kennedy ad agency developed the campaign.