President Obama's re-election campaign is faring poorly with white men, and they admit that he'll have to win the female vote by a wide margin.
So this week, the campaign is sending nearly 200,000 mailers to women voters in Florida.
The mailers celebrate the two-year anniversary of the federal health care law and focus on republican opposition to certain kinds of contraceptive coverage.
The campaign also reminds women of Florida's recent abortion battle.
They're expected to conduct a female poll in coming weeks to determine if their campaign worked.