"There are Hispanics from Mexico, Guatemala, Honduras El Salvador, we have people in this area from Columbia and Chile," said Dixson Kiligner, Religious Director and Music Adviser of Poder 700.
There are Hispanic people in Dothan from all over the world but until now there has not been a Hispanic radio station.
"After owning it for 2 years I realized there was an under served population there was an group of Hispanic speaking people that need a voice and we decided on the first of April to launch a Hispanic speaking format and we call ourselves the Latino voice of the Wiregrass power 700 am WCNF and we are right here in Dothan Alabama," said Ricky Carter, owner of Poder 700.
And as the Latino voice of the area, they are hoping to not only entertain but also educate.
"Several factors came in to play when we decided to put a Hispanic format on the air a Latino voice on the air on the am dial and one of those was the fact that information is not out there if they get information its from several different sources but they don't have a voice on the radio," said Carter.
Alabama is the second fastest growing state in the county for Latinos which means there is a need for Hispanic radio.
"We will interviews we will talking about the community problems and how to serve the community best we have our pastor Dixson he will be giving us good advice about good living so you will just have to be listening to power 700 am all day," said Margarita Presson of the sales department of Poder 700.
And Presson hopes the station bring them memories of home.
"They are just going to be happy to listen to Spanish and Latino music and just feel like they are at home," said Presson.