With underage drinking being such a problem, Early Choices has decided to address it.
"We conducted a needs assessment here in early county and we saw that underage drinking is a real problem here....we wanted to bring attention to the fact that people are doing it, and the negative consequences and the negative aspects of it to help reduce the use of underage drinking, " says Natalie Smith the Program Coordinator of the Alcohol Initiative.
And Early County students are the one's being most vocal with the campaign.
"Drinking never hurt nobody came from a focus group of kids from early county high school and part of them were apart of our abstinence education group here and they related real life experiences to us and we were able to take those experiences and write drinking never hurt nobody," says Smith.
"The premise of drinking never hurt nobody is to discourage underage drinking, to show how underage drinking can affect your life in negative ways, " says Smith.
The video was shown on the last day at Early County High School with a series of reflective questions. So far, the responses are good.
"The majority of the answers that we got were positive and that showing the video really helped them think underage drinking and the problems that it can cause."
For more information on the initiative you can long onto earlychoices.org