WASHINGTON (AP) -- The Obama administration says it is adding new protections for veterans and military families swindled or misled by schools seeking their federal education benefits.

President Barack Obama is announcing several initiatives Friday aimed at reducing fraudulent or deceptive marketing to the military and veterans. He's visiting Fort Stewart in Georgia, where he also will announce a plan to give military students a better gauge of what schools and technical programs really cost.

The main target of the White House action is for-profit colleges and universities that market heavily to military families because of the easy availability of federal loan money under the GI Bill. One new provision would seek to add trademark protection to the term "GI Bill."

AP-WF-04-27-12 0204GMT