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HoneyBaked Ham Plans Six New Alabama Stores

By: AL.com
By: AL.com

BIRMINGHAM, Alabama – HoneyBaked Ham, the Georgia-based chain of ham retailers and sandwich shops, is planning to add six stores in Alabama, the company’s head of franchising said today.

HoneyBaked, which has 11 existing stores in the state, including three in metro Birmingham, has deals with two new franchisees for stores in Gadsden and Foley and is planning to open new stores in Dothan, Cullman, Decatur and Enterprise.

While about half of the company’s new stores are corporate-owned, all of the new Alabama stores will be franchised, said Melissa McFarlin, director of franchise development.

The Decatur store is expected to open by October, and the Gadsden store by the holidays. From the time a franchise deal is struck it will take about three months to open stores in the other new markets, McFarlin said.

All of the HoneyBaked stores sell cooked hams retail. Most of the stores in the chain – and all of the new stores – also include a café that sells soups, sandwiches and salads. The stores also offer catering.

The modern HoneyBaked Ham company got its start in 1947 when Harry Hoenselaar bought the company from the widow of his former employer and incorporated the use of a spiral ham slicer he had invented in 1936. The company today is owned by his descendants, and has more than 400 stores.

The addition of Alabama stores is part of a greater push to add stores outside of the company’s core of business along the eastern seaboard, McFarlin said.

Franchises cost from $290,000 to $410,000, depending on the size of the store and construction and real estate costs, she said.


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