The city of mobile plans to ring in the new year by raising a MoonPie!
Avoiding tradition at every turn, the 600 pound electronic marvel with 1200 lights will lift to the heavens at the stroke of midnight instead of dropping down.
The MoonPie is significant for Mobile.
Every year they throw the pies from floats during the Mardi Gras parade.
The city will be selling t-shirts and hot chocolate at the New Years Eve extravaganza and donating the proceeds to local charities.
City leaders hope the event will attract tourists and help boost sagging local sales.