Attorney General Troy King said that Alabama’s price gouging law was triggered and went into effect with the Governor’s declaration of a state of emergency earlier this afternoon.

General King has vowed to use the resources of his office to enforce it.

With gas prices across Alabama being reported to have reached or exceeded five dollars per gallon in some cities and with hundreds of Alabamians calling the Attorney General’s Office to report rising prices, Attorney General King warned unscrupulous businesses that are seeking to profit illegally at the expense of Alabamians that these practices will not be tolerated.

“We have laws to protect against those who would profiteer and take advantage of their fellow-citizens,” said Attorney General King. “It is wrong and against the law to illegally charge outrageous amounts for necessities that people must have in times of emergency. My staff and I understand that the soaring costs of fuel is working an extreme hardship on those in our state who are already struggling to live on fixed incomes and to provide for their families. I have directed my Consumer Protection Unit to respond aggressively to reports of wrongdoing.”

The state law that prohibits “unconscionable pricing” of items for sale or rent comes into play when the Governor has declared an official state of emergency.

An unconscionable price is defined as one that is 25 percent or more than the average price charged in the same area within the last 30 days, unless the increase can be attributed to a reasonable cost.

The penalty is a fine of up to $1,000 per violation, and those determined to have willfully and continuously violated this law may be prohibited from doing business in Alabama.

Attorney General King’s Consumer Protection Unit can be reached by calling toll-free to 1-800-392-5658 or though the Attorney General’s main web page at

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  • by Pete Location: Daleville on Sep 16, 2008 at 09:50 AM
    I think the fines should be more than what they are to the ones who do this. You got one station selling at 399. a gallon and one across the street at 499
  • by dee Location: samson on Sep 15, 2008 at 03:45 PM
    big little store samson is 4.79,chevron 4.09 revels store just outside town is3.99
  • by Teresa Location: Cullman on Sep 15, 2008 at 01:49 PM
    Jet Pep in Cullman gouging, all Jet Pep stations charging $4.65/$4.79 since Friday, you can get gas at Texaco/Chevron/Shell for $3.99...I say everyone boycott Jet Pep!!!!
  • by mad woman Location: brewton on Sep 14, 2008 at 07:29 PM
    GOUGING gas in brewton al at jet pep on thursday was $3.57 on friday morning it was $4.65 thats a $1.08 increase overnight.
  • by Tim Location: Elba on Sep 14, 2008 at 05:26 PM
    Montgomery really took the bull by the horns again,not!!!! Our elected officials have failed again but it doesnt surprise me.Talk is cheap.Its past time for you to do something.EVERYONE needs to collaborate 1 day and lay out of work and buy NO gas.You cannot get anyone to band together to do such but its a capitol idea.
  • by this is crazy Location: samson on Sep 14, 2008 at 04:23 PM
    how come the store in samson is getting way with gas being $4.79 a gallon ain't that gouging
  • by Linda Location: Center Point,Al on Sep 14, 2008 at 03:54 PM
    The Jet Pet ,Friday night was selling gas for 4.69 and then 4.79 in Center Point off Old Springville Rd. I won't ever buy there again. This shows me who they really are in hard times.
  • by Tim Daniels Location: Elba on Sep 14, 2008 at 11:48 AM
    Yeah,Riley and King TALK a big game but look around E'prise and Dothan at the prices now.Its time to elect someone who will do something besides loading the highways with exessive numbers of troopers.Enough talk,Mr.Riley and Mr.King-so something about this robbery or just resign.
  • by BOB Location: CROPWELL,AL on Sep 14, 2008 at 10:54 AM
    RICHS,S GAS STATION RAISED THER GAS TO 4.25 A GAL. ON THE 11th. they are higher than any one a round..
  • by Sick of it in Hartford Location: Hartford on Sep 14, 2008 at 07:08 AM
    All The goverment in Hartford is awful. Why cann't the PD do something? They are our first line of help. Maybe they get Free gas....
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