MOBILE, Ala. (AP) - United Way of Southwest Alabama is out to raise $5 million.
The charitable organization kicked off its 2010 campaign during a luncheon at the USA Mitchell Center at the University of South Alabama.
Group leaders say the campaign this year will focus on four community-strengthening initiatives - education, financial stability and essentials, which involves disaster preparedness and recovery efforts.
Joel T. Daves IV, south Alabama area president for Regions Bank, is chairing the campaign.
(Copyright 2010 by The Associated Press. All Rights Reserved.)