APX Alarm is Accused of Deceiving Potential Customers

By: Denise Bradberry Email
By: Denise Bradberry Email

Alabama residents are accusing a security company of misrepresenting themselves to install their systems.

News 4 has been looking into the complaints.

APX alarm is a security company that sells their systems door to door.

Many residents say they were mislead into installing their system.

Rhonda Gay sells diabetic footwear and started looking into APX Alarm when one of her patients felt she had been mislead.

“She said she thought it was a government-funded program and that it wasn't going to cost her anything and then at the very end of the, when she signed the actual contract, then she was told there would be a monthly fee,” says Gay, ”they bullied their way into her home and put the sign in the front yard before they even came into the home and then one person sat and talked with her and was talking about the contract and there was two other people that were installing the actual alarm system in the hallway.”

So we did a little digging on the internet ourselves. Here's what we found.

There are review sights with numerous stories similar to Rhonda Gay's.




We also found news reports that the state of Louisiana ordered the company to cease and desist any business in that state in 2008.


The state of Arkansas fined APX over $40,000 after they received multiple complaints.


When asked about complaints posted from across the country, Stuart Dean with APX's public relations office said, “Not necessarily true at all. We believe we have a code of conduct our sales reps do an excellent job of sharing the information in an honest and forthright manner and we just don’t agree with that.”

But, the Alabama’s Electronic Security Board of Licensure has an open complaint still in mediation.

The Montgomery-area complaints say representatives said they were from the governor's office, that their current provider was going out of business or they were working with the police department.

You can find the full complaint and the state law on the matter by clicking the document’s icon at the top of the story.

APX representatives say they're working closely with the board to address the issues.

"We do not have a hearing date at this time as we are currently in mediation however our initial findings have shown that many of the complaints are unfounded and have been submitted from competitors," says Dean, “If we can absolutely substantiate the individual and investigate that with a name or names of individuals we would absolutely discipline that individual as I said earlier up to and including termination.”

Ozark city leaders have even revoked the company's business license.

“We began getting complaints from residents that APX was making misrepresentations that they were representing the Ozark Police Department, that they had been sent by the Ozark Police Department to review their alarm system that was being required,” says Ozark Mayor Billy Blackwell.

So they held a hearing.

“APX did not come to that hearing. They were notified by certified letter, given proper time. They did not, so their license was revoked and certainly if they're operating in communities around us I would caution those communities and the people in those communities to be very careful about doing business with APX because I know certainly in Ozark they made a lot of false representations,” says Blackwell.

“As a company we do not instruct or teach our sales reps to utilize any police endorsement. Again if any individual is found to have done that we certainly investigate all of the complaints and we would take the appropriate action up to and including termination,” says Dean.

APX has removed systems from complainant’s homes and refunded their money.

But there may be others out there who have yet to file a complaint with APX.

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Comments are posted from viewers like you and do not always reflect the views of this station.
  • by Erik Location: Wiregrass on Aug 31, 2010 at 10:15 PM
    Why do the words of the company owners not ring true? Why do they avoid legal hearings about their business? I think another review is in order, MANDATE the attendance of the company officers, including their current accounts, both new, active, inactive, and potential, so that the OPD and Dale Sheriff could contact them about how this service was offered/pressured/misrepresented to those that did sign up. Give them the chance to get their funds back like the few that follow the news.
  • by Christine Location: Enterprise on Aug 31, 2010 at 07:19 PM
    These people came to my house last week! When I answered the door, the guy tells me he was in the neighborhood because of complaints from my neighbors about recent break-ins on the street. I not only have 1, but 2 signs in my yard from another company we have home security service with along with a very large dog. I told the guy that I was friendly with everyone on my street and not 1 person has ever mentioned a break-in. This is a very quiet neighborhood and anyone stupid enough to break into my house deserves what they get. I caught the guy in a lie and he knew it. He said ok, turned and signaled to someone in the yard next door and left. I KNEW better than that lame story he gave me!
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