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Apple Versus Samsung

By: Paula Hancocks
By: Paula Hancocks

The C-E-O's of two electronic giants are meeting in hopes of settling their legal bickering.

Apple and Samsung are suing and counter-suing each other in countries around the world.

It is a love hate relationship with billions of dollars at stake.

Samsung and Apple are currently fighting around 30 different lawsuits in 9 different countries around the world...

Suing and counter-suing over smartphone and tablet patents for the past 12 months.

But for both, the legal battles are double-edged.

Standup: many of us already know what an apple iPad looks like. This is the product itself.

But to truly understand how interconnected these two companies are...you have to go inside the iPad.

So this, as i said, is an apple product and beneath here, you can see here, are the Samsung chips.

So even in the midst of all this legal bickering, these two companies are very inter-dependent.

Analysts say up to 15-percent of Samsung’s operating profits come from Apple orders...

And Apple is heavily dependent on Samsung components.

The U-S company could threaten to use hardware from other companies and move away from the South Korean company, but it would be a costly move.

Despite the risk of losing apple as a major customer with the increasing lawsuits, it is possible that there's no such thing as bad publicity for Samsung.

"Samsung was recognized as the very strong rival against Apple so it's kind of, Samsung electronics was saving advertisement costs that's what I believe."

Most analysts agree it is high time the two bosses met to end the bitter litigation and work towards an out-of-court settlement...even if the meeting was not voluntary but ordered by a u-s judge.

As for now, the only ones truly benefiting from the status quo are the lawyers.


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