Brand Chicotsky is offering advertisement space...on his head.
For 320 bucks, he and a team of people will hit the streets for six hours using what he's called the bald billboard to catch people's attention.
Chicotsky says he didn't shave his head for this endeavor. He is naturally bald.
The company he works with says it will donate nearly half it's profits to the National Alopecia Foundation to help battle the skin disease that causes loss of hair.
Chicotsky says he didn't get a choice in being bald so he wants to "bring bald and beautiful back."