May 20, 2013
Taylor Swift has a new relationship...with Diet Coke.
The singer will be the new face of the soda brand as part of a long-term deal.
Atlanta-based Coca-Cola announced Swift will be featured in T-V, print and digital advertising, beginning in the spring.
Diet Coke will also be used in social media campaigns with the Grammy winner.
The company will also give fans rare access to her upcoming Red concert tour, which kicks off in March.
Coca-Cola did not release the financial terms of the deal.
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