Smurfs Around the World Setting World Record

The home of the Smurfs, Belgium, was joined by the rest of the world in celebrating beloved blue cartoon characters on Saturday (June 25).

In celebration of the birthday of Smurf's creator Peyo, cities around the world helped to set a new record in bringing together the largest number of people dressed as Smurfs at one time across the globe.

In order to be counted towards the Guinness record, fans were required to wear a white Smurf hat, white pants and shoes, a blue T-shirt and be painted blue.

Founded in Belgium in 1958, the enduring appeal of the Smurfs still resonates with children today.

The previous world record for Smurfs stood at just over 2,500 in 2010. With festivities across 12 countries from Taiwan to New York and London, official Guinness record adjudicators counted 4.891 fans painted and dressed in blue and white globally.

With a business empire cumulatively worth about 8 billion U.S. dollars, a cartoon series dubbed into some 30 languages and still broadcast on approximately 120 television channels around the world their global appeal remains as lucrative as ever as Hollywood prepares to release a blockbuster 3D film on the cute little blue creatures.

"The Smurfs" starring Neil Patrick Harris, Hank Azaria and Katy Perry is out this summer.

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