A popular rock band has turned a car into a vehicle for making music.
They're trying to transport the listener into appreciating music produced in a whole new way.
Why just play the car radio when you can play...the car...
"I've been waiting for months, waiting for years..."
It's so unusual we had to make up a name for it.
(reporter: "Drive by what?")
"I guess it's drive by rock 'n' roll."
Rock 'n' roll on over 11-hundred homemade instruments, like glass jars and pipes.
The group Ok-Go has gone and done it again...after making music videos on treadmills... And with a dozen leaping dogs... And with a Rube Goldberg contraption big enough to fill a warehouse. Now ok go is going on the road.
"So I've been sitting around..."
Lead singer Damian Kulash says it took 4 months of prep and 4 days of shooting in the California desert on a 2 mile track in a car that deployed 7 arms.
"If you're off by a little bit you just rip the arms off car. We broke dozens of those arms."
His fellow band members turned levers to deploy the arms, arms that tickled the ivories on 55 pianos...
"Each piano we had to tune the bottom half down to one note so no matter where you hit it you get same note."
"I've been waiting for months..."
Damian had to take a stunt driving course. Though he says the tricky part wasn't driving fast it was driving at the perfect speed.
"That guitar solo is about 42 which doesn't sound like much but on an unpaved road on the edge of a cliff with some turns in it it's scary."
Did he say guitar solo?
"The guitars were played with a fishing rod."
288 guitars, with 4 of their 6 strings removed.
Chevrolet paid for the project and gave ok go total creative freedom as well as the new Chevy Sonic.
In exchange, Chevy got to use Ok-Go's material in a commercial that first aired on the super bowl.
The car even ran over hoses that blew air into tubas.
To commemorate the video, Ok-Go is selling car air fresheners with their faces on them.
Each guy is a different scent.
"I think I might be new car smell. I hope I'm new car smell."
(reporter: "New car smell.")
New car smell with a top note of dusty guitar. Jeanne Moos, CNN, New York.
"Did we get it? We got it."