What if you could get a free pizza just for ordering...in Spanish?
Turns out you can.
A Dallas-based pizza chain with over 100 locations nationwide is offering just that... in a promotion it's calling "Pizza Por Favor.”
The company says the deal is aimed at honoring the positive force of change immigrants have made in America.
Carol Cavazos has the story.
Where there's a pizza patron, there's a largely Hispanic community...
The main ingredient in the company's latest marketing campaign.
On June 5th - for three hours - anyone who walks in and asks for a pizza in Spanish
You just have to order in Spanish.
Gets a large pepperoni free.
They can say quiero pizza. Pizza por favor. Dame una pizza.
Reminiscent of pizza patron's pesos for pizza - a 2007 marketing campaign - which proved too hot for some.
I don't agree with the campaign. You should go back to your country. Literally death threats. I hope you die. Yes, we were very surprised. But fortunately nothing happened.
30 to 40 percent of pizza patron customers speak little Spanish.
Pizza patron hopes to teach them.
I think it's cool. I need to learn.
The company has *two* restaurants in farmers branch, where a resolution passed making English the official language for city businesses - not for businesses in the city.
We're talking about two different things. We're talking about pizza, and then we're talking about official language.
Though we spoke to a couple who didn't like the Spanish-speaking campaign but wouldn't go on camera... John and Ruth Fuls support the English resolution and the Spanish-speaking marketing campaign.
Pizza por favor.
Some of the franchises plan to have security in place for anything that could happen - mostly for the long lines they say they're expecting.
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