"New Coke" was launched by the Coca-Cola company on April 23rd, 1985. Despite winning several blind taste tests, public outcry led it to eventually being replaced with the old formula, re-labeled as "Coca-Cola Classic." It survived as "Coke II" in limited markets for a few years after.
A Georgia couple say an estate sale find may have landed them one of the most guarded recipes in history, according to a story at ABC News.
Cliff and Arlene Kluge say they purchased a box of letters at an estate sale and found a recipe dated 1943 that had references to Coca-Cola.
“When I saw this I just thought it was interesting, so I folded it up, stuck it in my purse and carried it around for a couple of weeks showing my friends,” Arlene Kluge said.
According to Cliff Kluge, “Whoever had typed this letter had seen the original recipe. The letter always references Coke and products and stuff. We believe it is definitely related to Coca-Cola."
Coca-Cola officials say, "not so fast."
The original recipe is at the company’s headquarters in Atlanta, a Coca-Cola spokesman said.
The full story can be seen on AL.com at this link; http://blog.al.com/wire/2013/05/did_georgia_couple_find_coca-c.html.