Socks A Booming Industry in Men's Apparel

By: CBS News
By: CBS News

Vincent Nasserbakht left a career on Wall Street to open the Sock Hop men's apparel store in downtown Manhattan four years ago. Right about the time colorful socks became cool. His store features hundreds of pairs of high-end hosiery.

Men's socks are now the fastest growing sector of men's apparel. Sales have soared 14% in just one year. High end dress and athletic socks have combined to create a $2.8 billion industry.

A cashmere pair at J. Crew runs 80 bucks. Barney's "Elder Statesman" will set you back $350. And at Harry's of London, a pair made from New Zealand Red Reer will warm your toes for a mere 15-hundred dollars.

There seems to be no limit to the prints and patterns that are peeking out from cuffs.

Even the first dad, President Obama, received a pair from his predecessor last July.

George H.W. Bush jumped into the trend with both feet long before crazy socks were popular.


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