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October Video Game Sales Rise 1 Percent

By: AP Email
By: AP Email

NEW YORK (AP) -- Market researcher NPD Group says U.S. retail
sales of video game hardware, software and accessories rose 1
percent to $1.08 billion in October, helped by sales of
"Battlefield 3."

Hardware sales, which include game consoles such as the Xbox 360
and the Nintendo Wii, rose 6 percent from October 2010 to $295.6
million.

Sales of software, or the video games themselves, rose 3 percent
to $621.3 million.

That's well below the 21 percent increase in software sales that
Cowen and Co. analyst Doug Creutz was expecting. Wedbush analyst
Michael Pachter, meanwhile, was forecasting a 14 percent growth.

"Battlefield 3," a military shooter from Electronic Arts Inc.,
was the month's best-selling game with just under 2 million units
sold.

(Copyright 2011 by The Associated Press. All Rights Reserved.)


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