The cover of the first issue of IDW's My Little Pony: Friendship is Magic comic, which sold over 100,000 copies.
Flipping through the pages of your favorite comic-book isn't what it used to be.
Music and sound effects are now part of the story. Streaming apps on your tablet or Smartphone put tens of thousands of comics at your finger tips.
Marvel's editor-in-chief Axel Alonso says the digital push is not threatening the print business, it's boosting it.
Nationally, comic book sales are expected to bring in 800 million dollars this year, that's up from nearly 700-million in 2011.
Digital comics are taking off, too, with sales up 260 percent over just the last 3 years.
Marvel is feeding fans' appetite for comics with an unlimited digital subscription - on their phone or tablet.
Marvel's newest endeavor is in 'Augmented Reality.' A free app allows users who place their smart device over certain Marvel comic books to instantly unlock digital extras, like video of their favorite comic heroes in action."
Marvel's rivals, at dc comics, are also embracing the latest technology with 14-thousand of their own digital comic books, which readers can download for a fee.
In the battle for readers, comic creators believe 'print' and ‘digital’ are a dynamic duo.
Marvel and DC Comics are two of the major players in the industry...accounting for about 62 percent of the comic book market.