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Dumb Starbucks

By: KCBS/KCAL/CBS
By: KCBS/KCAL/CBS

The name is eye-opening enough. The store is in Los Feliz and it’s called “Dumb Starbucks” (1802 Hillhurst Avenue).

The name is eye-opening enough. The store is in Los Feliz and it’s called “Dumb Starbucks” (1802 Hillhurst Avenue). (Courtesy: KCBS/KCAL/CBS)

The name is eye-opening enough. The store is in Los Feliz and it’s called “Dumb Starbucks” (1802 Hillhurst Avenue).

The store, calling itself a legit coffeehouse, features the same logo and look and colors of the famous, they’re everywhere coffee chain.
Within hours of opening the “Dumb Starbucks,” the store became a bit of a sensation via social media — 895 followers and counting. There is also an Instagram posting from “The Office” star Rainn Wilson.

Can a store call itself “Dumb Starbucks” without getting into legal trouble?

KCAL9′s Cristy Fajardo wanted to find that out and to also discover if the actual Starbucks company was amused.

For the record, the real Starbucks told Fajardo this store wasn’t one of their own and they were looking into it.

The owners of “Dumb Starbucks” (and they remain a mystery) say that by putting the word “Dumb” in front of the logo, it’s parody and protected speech.

Said one patron, “It’s dumb and it’s free. What more could you ask for?”

Maybe a good cup of coffee?

Fajardo says this is not the place for that. While they call themselves a legit coffeehouse, rumors on the web call it performance art, a TV show, an art gallery.

Another patron sipped their latte and told Fajardo, “This is pretty awful.”

Despite that, people are waiting in lines — up to an hour, for the dumb version.

More than likely, they are waiting in line for the cup — part novelty, part collector’s item.

Another patron believed, “This has to be a reality show. And I see a camera in the espresso machine.”

Fajardo said the real Starbucks is notorious for protecting its brand and logo. Trouble brewing? Do not expect the Los Feliz location to be there for the long haul.


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