Hostess Brands is shutting down for good, after striking bakers refused to return to work.
Hostess makes a slew of treats we all grew up with:
Ding Dongs, Ho Ho's, Sno Balls, and, of course, Twnkies.
Alison Kosik takes a look back at the iconic brand.
Following a nasty labor dispute, and almost a year in bankruptcy, hostess brands is closing its 33 bakeries, more than 500 distribution centers, and selling off its assets, putting the future of the 82-year-old Twinkie in question.
It's been a long road for the cream filled pastry - now a part of the American Lexicon.
"It's Twinkie the Kid."
The Twinkie was born in 1930 in illinois.
Inventor James Dewar was looking for a way to use the Continental Baking company's seasonal strawberry shortcake pans year-round.
He came up with a yellow sponge cake filled with banana cream.
But during World War 2, banana rationing forced the company to change to vanilla cream filling. The replacement was so popular, it never changed back.
Over the years, the Twinkie became a part of american popular culture.
In the 1950s, Howdy Doody Show" host Buffalo Bob gave an endorsement.
"Ala kazaam, presto, and what do we have? A Hostess Twinkie."
In the 1980s, the Ghostbusters used the Twinkie to describe the level of ghostly activity in the New York area...
"That's a big twinkie."
In the 1990's there was a presidential endorsement, as President Bill Clinton included a twinkie in the millennium time capsule.
And in the you-tube age, we've seen the twinkie put to the test...
For shelf life...
"That looks like a turd."
But now, the Twinkie needs someone to come to its rescue.
Or we'll have to say goodbye to the Twinkie for good.
Alison Kosik, CNN, New York.
Hostess will move to sell its assets to the highest bidder.
That could mean new life for some of its most popular products, including Twinkies.
Those could be scooped up at auction and attached to products from other companies.