NEW YORK (AP) - An advocacy group is asking the Federal Trade Commission to halt ads for a widely promoted product line called
Your Baby Can Read, saying the claims of teaching infants to read
are false and deceptive.
The complaint was filed Tuesday by the Boston-based Campaign for
a Commercial-Free Childhood, which has led a series of campaigns
against what critics call the "genius baby" industry.
Your Baby Can Read - which consists of interrelated videos, flash cards and books - was developed in the late 1990s. More than 1 million families have used the product since then, according to the California company that advertises it extensively on TV, at exhibitions, and on its own website, Facebook page and YouTube channel.
The company says many parents have been highly satisfied with the product.
(Copyright 2011 by The Associated Press. All Rights Reserved.)