The Augusta Chronicle reports three masked men burst into a convenience store around 8:30 p.m. Saturday and told the store owner and six customers to remove their pants.
The robbers then told the store owner to empty the cash register, and told the victims to give up their money and jewelry.
Authorities say the suspects fled the scene in two of the victims' vehicles -- a 1998 Lincoln Towncar and a 1993 Buick Century.
Police say cars were later recovered with the victims' pants inside of them.
Aside from the cars, police say the men also fled with about $3,500, cellphones and jewelry.