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Push to Get Young Adults to Buy Health Insurance

By: The Associated Press
By: The Associated Press

MIAMI (AP) -- Advocacy groups are planning a major push to educate uninsured young adults about their health insurance options under the Affordable Care Act.

Dozens of organizations in Florida and around the country were participating in National Youth Enrollment Day on Saturday. Events were held in Orlando, Tampa and Jacksonville to target so-called "young invincibles." U.S. Secretary of Health and Human Services Kathleen Sebelius was scheduled to speak at an enrollment event in North Miami.

Insurers are counting on "young invincibles" to offset the costs of covering older, sicker enrollees. The Obama administration has been courting young adults through social media campaigns and celebrity endorsements.

According to Census data in 2012, 18 million 19-to-34-year-olds lacked insurance -- or 27 percent of all people in that age group.
Enrollment ends March 31.


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