The Visitors Bureau unveiled their new logo as part of their branding campaign today.
Officials say it's been 15 years since they've had a new logo.
They say after doing market research and taking polls, they hope to attract more tourism to Alabama and specifically to Dothan.
"You can come here and you can stay for affordable prices, you can come here and you can visit all of our attractions for affordable prices, so your entire family can come any time of the year and have a great vacation, " said Carmen Bishop, Communications Director at the Dothan Area Convention and Visitors Bureau.
The new catch line is "Play and Stay for Peanuts."
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