The National Rifle Association criticized violent video games in the wake of the Newtown, Connecticut School shooting. Now, the NRA is releasing its own mobile phone and tablet game that puts a virtual gun in the hands of the user.
The app's creators say it's all about teaching gun safety. It is an app that's listed for kids four years and up. There’s no blood so you cannot shoot any people, but there are coffin-shaped targets. In the wake of the Sandy Hook shootings, and gun control knocking on the door, was it a good move for the NrA to release this app?
Rachel Kay, a public relations strategist, said, “In the past, they've pointed fingers at video games. They’ve pointed fingers at Hollywood for contributing to the recent violence, and, you know, with this app, they kind of run the risk of sending conflicting messages.”
With so many parents worried about gun violence, the NRA is taking a big risk releasing this game. Kay said it's an aggressive move and will get a lot of media coverage, but at the same time the NRA could be playing to their supporters, showing they're not afraid of what victims, parents and politicians say.
“Those who oppose any common-sense gun control or gun safety measures have a pretty effective way of ginning up fear on the part of gun owners and somehow the federal government's about to take all your guns away,” stressed Kay.
Now with December 2012 on record as the highest number of people submitting to background checks to buy weapons, the president says it's time to make meaningful change with or without congress.
“I’m confident that there are some steps that we can take that don't require legislation and are within my authority as President,”
The game is now available on iTunes.