ENTERPRISE, Ala. (May 22, 2014) – Metro Dothan’s newest stand-alone Chick-fil-A® restaurant will open May 22 in Enterprise and will bring more than 70 new jobs and the chance for 100 adults to win free Chick-fil-A meals for a year as the chain marks the 50th anniversary of its signature sandwich.
After 10 years and more than $21.5 million in free food given away, Chick-fil-A’s “First 100” celebration continues to be the chain’s signature grand opening event, transforming the restaurant parking lot into a 24-hour community party as the crowd awaits the opening.
First held in 2003 to celebrate Arizona’s first stand-alone Chick-fil-A, it was immediately implemented at every opening when the first person arrived more than 18 hours before the doors opened. For more than a decade, Chick-fil-A has provided security, entertainment and plenty of Chick-fil-A food to participants who come with TVs, computers, tents, couches and other survival gear to await grand opening morning.
The new Enterprise restaurant at 626 Boll Weevil Circle, site of a former gas station and near J.C. Penney, will host the next First 100 event that will award a total of $30,000 in free food. A digital offer card loaded with a one-year supply of free Chick-fil-A® Meals will be given to each of the first 100 eligible adults, ages 18 and older with identification, in line when the doors open about 6 a.m. on Thursday, May 22.
If more than 100 people are onsite when the line officially opens at 6 a.m. on Wednesday, May 21, all 100 spots will be determined by a drawing held that morning with those selected needing to camp out for 24 hours to secure their spot. For complete rules, see Chick-fil-A First 100 Promotion.
The new Enterprise Chick-fil-A restaurant Operator Josh Waddy will host a school supply drive to benefit Alabama’s Coffee County Family Services Center. Participants dropping off two or more school supplies on Wednesday, May 21 between 9 a.m. and 7 p.m. will receive a coupon for a free Chick-fil-A sandwich, limit of one per a person.
The First 100 participants will reach out to local friends and family to encourage them to bring donations in their name for a competition between the campers. The winner will receive an additional prize for their efforts. The mission of the Coffee County Family Services Center is to support and strengthen families by providing a coordinated network to promote self-sufficiency.
The opening of Enterprise’s first Chick-fil-A restaurant will create more than 70 new jobs. The new restaurant has indoor seating for 100 with additional 12 outdoor seating and features dual lanes with separate menu boards for customers to simultaneously place orders before merging into a single lane to pay for and pick up their food. The restaurant is open Monday through Saturday from 6:30 a.m. to 10 p.m., serving a full breakfast menu until 10:30 a.m.
The new restaurant is the fifth Chick-fil-A location in the metro area that includes stand-alone locations in Troy, opened January 2013, and in Dothan, opened 1999, along with the Dothan mall location at Wiregrass Commons Mall, opened 1986, and a licensee location at Troy State University. The new Chick-fil-A on Boll Weevil is one of 88 new restaurants the chain plans to open across the country in 2014, creating more than 6,600 new jobs.
Perfecting a recipe his mother used in her Atlanta boarding house, Chick-fil-A Founder S. Truett Cathy, 93, first served his boneless breast-of-chicken sandwich, pressured cooked and served on a buttered bun with two crucial pickles, at his Dwarf Grill restaurant, which opened in 1946 in Hapeville, Ga. It was the signature menu item when the first Chick-fil-A restaurant opened in 1967 inside an Atlanta mall.
Though joined by many other menu options over the years, the Chick-fil-A sandwich remains the centerpiece of the menu as the chain has grown to more than 1,812 restaurants in 39 states and Washington D.C.
The opening is a type of homecoming for franchised Operator Josh Waddy, who served as a helicopter pilot in the U.S. Army which included being stationed at Fort Rucker. He served for nine years on active duty, which also included being stationed in Fort Campbell in Kentucky, with tours in Korea, Germany, Iraq and Afghanistan.
Waddy has been a Chick-fil-A Operator for seven years and transferred from the Peachtree Mall Chick-fil-A location in Columbus, Ga, where he was recognized with the chain’s top honors including Symbol of Success and Champions Club. He and his wife Kristin have two children.
“Personalized customer service and freshly hand-crafted food have been the hallmarks of Chick-fil-A since the day Truett opened his first restaurant,” said Waddy. “My team members and I are committed to those same ideals as we welcome our guests to our new Enterprise restaurant and provide them with a remarkable experience.”