If you've driven through Dothan this past week, you've probably seen this billboard.
It reads "Women Were Born to Serve" and it was raising a few eyebrows.
But it was incomplete.
The rest of the ad has been revealed.
It was created for the upcoming USTA Women's Tennis Tournament.
The billboard company says they got some interesting responses.
"We've had several phone calls and several social messages through Facebook and so forth. The teaser was somewhat provocative but of course never meant to offend anyone but great art and great ideas always evoke emotion," said Bill Durden with Durden Outdoor Displays.
Durden says the display was part of the creative process.
The tournament kicks off this Sunday.