Spring Break is near the midway point along the world's most beautiful beaches.
Corporate America is well represented looking to cash in on a young audience, car manufacturers to insurance companies have tents and free giveaways.
With more than three-hundred thousand college students coming to Panama City Beach over a six-week period, Madison Avenue advertisers say this is the place to be.
Brand recognition is important for these companies.
University of Florida student, Desi Morales, says the free stuff made her decide to spend Spring Break on Panama City Beach.
Besides Panama City Beach, corporate sponsors are spending heavily in other Spring Break locations like South Padre Island, Texas, and Palms Springs, California.