In a play on a well-known beer slogan, an American Medical Association advertisement pictures an emergency room and warns spring break revelers: This Bed's for You.
The ad is running in college newspapers at eight selected campuses across the country. It's part of an AMA campaign to discourage high-risk drinking during spring break.
Mothers Against Drunk Driving is supporting the ads, as are officials in Panama City Beach and Daytona Beach. They're campaigning against excessive and underage drinking and promising stricter law enforcement.
Andy Hindman, who is executive director of MADD'S Florida chapter, says it appears everyone is on the same page this year.
A few colleges have already started their spring breaks, but most will take them from mid-March through mid-April.
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Source: www.nhtsa.dot.gov (National Highway Traffic Safety Administration Web site) contributed to this report.