This time of year customers come from as far away as Montgomery to a unique farm in Coffee County.
A trip to the Wise Christmas Tree Farm has become a tradition for many families since it opened in 1977.
Roger Wise grows Virginia Pine, Cedar, and Fir trees. He also has new varieties including Carolina Sapphire, and the highly successful Blue Ice.
The farm is located about five miles south of Elba on Highway 87.
"I have to think Christmas really throughout the year. That’s because the quality and standards would not be what I require them to be," said Wise.
Roger and his father, Jack Wise, started the business.
Several months ago Jack passed away.
Roger says his dad played a big role in making the business a huge success.