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Posted: Mon 12:38 PM, Jul 14, 2003
Updated: Mon 12:38 PM, Jul 14, 2003

Infomercial Programs

Consumers purchase more than $14 billion worth of products from half-hour infomercials according to the infomercial trade group and electronic retail association.

And the majority of them are legitimate products.

But, the FTC has filed claims attacking more than $1 billion in health marketing.

Just recently, the FTC ordered Wellquest to pay $3.2 million for consumer redress and demanded the company to stop making false claims

This September the Electronic Retailing Association says it will unveil a set of self regulatory rules for the industry, complete with independent reviews of claims.

An enforcement division will work with the FTC on enforcing these rules.

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